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Cosmetic innovations are thriving in Taiwan

Updated: 2017-08-21   By   Lillian Lee

Leading Singaporean media POPSPOKEN recently visited the facilities of some of the top cosmetics firms in Taiwan and published a detailed article about the new and exciting developments of the thriving industry on the island.

As pointed out by the article, in an era when Asian makeup styles take the cue from Korean and American media, Taiwan’s cosmetic firms are thriving on the world's demand for durable and intensely researched beauty solutions.

For example, Miss Hana, managed by Miho International Cosmetic Company Limited, provides four-way tint colors, brightening creams, BC sticks and radiant cushion compact foundations. These are among the global industry’s fastest moving products. The brand has 1.4 million fans on Facebook and 14 million fans on Line, and its vaunted gel eyeliner sells about 10,000 units globally each month.

Another Taiwanese brand that is one of the fastest growing in the world is Maywufa, which purveys some of Asia’s best-selling hair dyes.

Meanwhile, My Beauty Diary, with its attractive packaging and effective face masks, has been flying off pharmacy and makeup store shelves. Shortly after its release, My Beauty Diary became a household name among women of all ages, thanks to its positive word-of-mouth reviews.

Brands like Solone Make up & Beauty too have learned from the effectiveness of applying design elements that appeal to the young women, and subsequently found success with their water-proof eye pencils and gel eyeliners.

POPSPOKN was invited to visit the firms by the Taiwan External Trade Development Council (TAITRA), in association with the Taiwan Beauty Alliance, which currently comprises 23 brands.

Source: POPSPOKEN (popspoken.com/style/2017/07/beauty-taiwan-cosmetics-taitra)
Lillian Lee (lillianlee@taitra.org.tw)
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